In compliance with the Federal Law on the Protection of Personal Data Held by Private Parties (hereinafter referred to as the “LFPDPPP”), we hereby provide you with this comprehensive Privacy Notice and inform you of the following:
OPERADORA MARINA GANADORA, S.A. DE C.V., better known as ULTRAMAR, with registered address at AVENIDA JOSE LOPEZ PORTILLO MANZANA 05 LOTE 06, Supermanzana 84, CANCUN City, Municipality of BENITO JUAREZ, ZIP Code 77500, in the State of QUINTANA ROO, MEXICO, and website www.ultramarferry.com, is responsible for the use and protection of your personal data, and in this regard we inform you of the following:
Purposes of the Processing of Collected Personal Data
The personal data we collect from you will be used for the following purposes, which are necessary for the service you request:
(i) Identification; (ii) Contact; (iii) Content of your publicly accessible comments about ULTRAMAR on social media; (iv) Information related to your trip and contracted services.
Personal data is collected for the following primary and secondary purposes:
PRIMARY
Purposes that give rise to and are necessary for the contractual relationship between you and ULTRAMAR:
- To identify and contact you.
- To provide you with the information you request, issue quotes, make reservations, process purchases, changes, and ticket collection.
- Passenger maritime transportation.
- To ensure safety on our trips.
- To notify you of the details of your trip.
- To provide you with the benefits offered by ULTRAMAR.
- Prevention, investigation, and handling of fraudulent activities and/or any other type of criminal activity.
- To issue the corresponding tax receipts for the payment of the contracted services.
- To provide assistance and respond to inquiries via chat and/or any other means.
- To address clarifications, comments, and complaints related to your trip, as well as to take into consideration any opinions you share with us or post on social media about ULTRAMAR.
- To strive to provide you with quality telephone customer service, for which we may record the calls handled.
- Sale of additional services.
- To report any passenger incidents and accidents that may occur.
- To handle emergency situations, unforeseen events, or force majeure, and to inform the competent authorities.
- To follow up on possible claims, compensations, or discounts.
- To register and provide the corresponding service for loyalty programs.
- To monitor regulatory and/or contractual compliance.
SECONDARY
Purposes that are different and do not give rise to the legal relationship between you and ULTRAMAR, but that are very useful to provide you with better service and to develop our legitimate commercial interests:
Surveys, evaluation, and follow-up of the maritime passenger transportation services provided.
To contact you to learn about your opinion and experience regarding the trip you took.
To inform you and/or offer you products, services, and promotions, whether our own or from third parties.
Marketing, advertising, commercial prospecting, and profile development.
Strengthening our brands, including the selection and use of comments you post on social media related to ULTRAMAR.
To enable you to participate in contests and/or sweepstakes we organize.
Refusal of the processing of personal data for secondary purposes
If you do not wish for your personal data to be processed for the secondary purposes mentioned above, or any of them, you may withdraw your consent by contacting us at the email address servicioalcliente@ultramarferry.com or by phone at (998) 460 3084.
Transfer of Personal Data
For the fulfillment of the primary purposes indicated in this privacy notice, personal data may be transferred to the following individuals or entities, without legally requiring your consent under Article 37 of the LFPDPPP:
(a) Companies or institutions with which we have or will have a contract in your interest, with the purpose of granting you benefits.
(b) Authorities, with the purpose of complying with the corresponding legal provisions, as well as clarifying incidents, exercising any rights, handling health situations, and attending emergency or force majeure cases.
(c) Entities that are part of the ULTRAMAR Group, operating under our same processes and internal policies, with the purpose of providing you better service and complying with our internal regulations.
Additionally, personal identification and contact data may be transferred to the following entities, in which cases we do require your consent:
(d) Companies engaged in commercial activities, for the purpose of commercial prospecting and sale of products or services owned by them or by said companies.
(e) Companies involved in promotional activities, marketing, and advertising, with the purpose of conducting studies, market surveys, disseminating advertising, and informing you of promotions on trips, destinations, and tickets.
(f) Companies engaged in tourism activities, with the purpose of promoting their lodging services and advertising in national and international destinations.
(g) Internet users who access ULTRAMAR’s official channels on Facebook, Twitter, Instagram, LinkedIn, YouTube, and any social media platforms, for advertising and strengthening our brands. We may share the information you have posted on social media platforms accessible to ULTRAMAR.
If you do not express your refusal for us to make these transfers, or any of them, we will understand that you have given your consent. You may express your refusal at any time by sending an email to our privacy officer, who will inform you of the procedure to exercise your rights.
ARCO Rights
Under the terms of applicable regulations, you have the right to know what personal data we have, for what purposes we use it, and the conditions under which it is used (Access). You also have the right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); to request the deletion of your data from our records or databases when you consider it is not being properly used (Cancellation); as well as to object to the use of your personal data for specific purposes (Opposition). These rights are known as ARCO Rights.
To exercise any of the ARCO rights, you must submit the respective request through the following means: by email at servicioalcliente@ultramarferry.com or by phone at (998) 460-3084. To learn about the procedure and requirements to exercise the ARCO rights, we make available the following contact information: email servicioalcliente@ultramarferry.com or phone (998) 460 3084.
The contact details of the person or department responsible for handling ARCO rights requests are as follows:
a) Name of the person or department in charge of personal data: IT Department.
b) Address: AVENIDA JOSE LOPEZ PORTILLO MANZANA 05 LOTE 06, Supermanzana 84, CANCUN City, Municipality of BENITO JUAREZ, ZIP Code 77500, State of QUINTANA ROO, MEXICO.
c) Email: servicioalcliente@ultramarferry.com
d) Phone number: (998) 460 3084.
Use of Cookies and Web Beacons
We inform you that on our website we use cookies, web beacons, or other technologies through which it is possible to monitor your behavior as an internet user, as well as to provide you with a better service and browsing experience on our site. The personal data we collect through these technologies will be used for the following purposes: to provide the services and products we offer, as well as related activities. The personal data we obtain from these tracking technologies are as follows: identifiers, usernames, and session passwords.
- User's preferred language
- Region where the user is located
- User's browser type
- User's operating system type
- Date and time of the start and end of a user's session
- Web pages visited by a user
- Searches performed by a user
- Advertisements viewed by a user
- Shopping lists and consumption habits on shopping sites
- If the user wishes to disable cookies, they must do so directly in their internet browser.
This privacy notice may undergo modifications, changes, or updates arising from new legal requirements; from our own needs due to the products or services we offer; from our privacy practices; changes in our business model; or other causes. We commit to keeping you informed about any changes to this privacy notice through the website www.ultramarferry.com.
The procedure through which notifications regarding changes or updates to this privacy notice will be made is as follows: via the website www.ultramarferry.com.
*Last update date: January 1, 2025.